Privacy Policy

1. Introduction

MP Primary Care Services, LLC, doing business as MP Healthcare ("MP Healthcare," "we," "us," or "our") is committed to protecting your privacy and the confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.mphealthcareclinics.com), contact us, schedule appointments, or receive our services — including when you opt in to receive SMS/text message communications from us.

This policy applies to all information collected through our website, by phone, via text message (SMS), and through any related services. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our services.

2. Information We Collect

We may collect the following types of information:

• Personal Identifiers: Name, date of birth, address, email address, and phone number.
• Health Information: Medical history, diagnoses, treatment information, insurance details, and other protected health information (PHI) as governed by HIPAA.
• Communication Data: Records of your communications with us, including phone calls, emails, and SMS messages.
• Appointment Information: Scheduling details, visit history, and appointment preferences.
• Website Usage Data: IP address, browser type, pages visited, and cookies (non-identifying analytics data).

3. SMS / Text Message Communications

3.1 SMS Opt-In

By providing your mobile phone number and consenting to receive text messages from MP Healthcare, you agree to receive SMS communications from us. These messages may include:

• Appointment reminders and confirmations
• Follow-up care instructions
• Health and wellness tips
• Promotional offers, campaigns, and announcements about our services
• Practice updates (new providers, new locations, hours changes, etc.)

Message frequency will vary. Standard message and data rates from your mobile carrier may apply. You are not required to consent to receive SMS messages as a condition of receiving healthcare services.

3.2 SMS Opt-Out

You may opt out of SMS communications at any time by replying STOP to any message we send you. After opting out, you will receive a single confirmation message and no further promotional or campaign messages will be sent to your number. You may also contact us directly at (863) 417-9990 or info@mphealthcare.com to be removed from our SMS list.

3.3 SMS Help

Reply HELP to any of our text messages at any time to receive support information. You may also reach our office directly at (863) 417-9990.

3.4 No Sharing of SMS Data

We will not share, sell, or rent your mobile phone number or SMS opt-in data to third parties for their own marketing purposes. Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Information shared with SMS providers is limited to what is necessary to deliver the messages you have consented to receive.

4. How We Use Your Information

We use the information we collect to:

• Provide, schedule, and coordinate healthcare services
• Communicate with you about appointments, treatments, and follow-up care
• Send SMS campaigns and health-related messages you have opted in to receive
• Process billing and insurance claims
• Comply with applicable laws and regulations, including HIPAA
• Improve our website and services
• Respond to your inquiries and support requests

5. HIPAA & Protected Health Information

MP Healthcare complies with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is collected, stored, and shared only as permitted by HIPAA and applicable state laws. We maintain administrative, physical, and technical safeguards to protect the confidentiality, integrity, and availability of your PHI. For details on how we handle your health information, please refer to our Notice of Privacy Practices, available at our offices.

6. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

• Healthcare Operations: With providers, specialists, and staff involved in your care.
• Business Associates: With vendors and service providers (e.g., billing, scheduling, SMS delivery) under HIPAA-compliant Business Associate Agreements.
• Legal Requirements: When required by law, court order, or government authority.
• Safety: When necessary to prevent serious harm to you or others.

7. Cookies & Website Tracking

Our website may use cookies and similar tracking technologies to enhance your experience, analyze traffic, and understand usage patterns. This data is non-identifying and used solely for improving the website. You may disable cookies through your browser settings, though some features of the site may not function properly as a result.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on applicable law, you may have the right to:

• Access or request a copy of the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal and healthcare record retention requirements)
• Opt out of SMS marketing communications at any time
• File a complaint with us or a relevant regulatory authority

To exercise any of these rights, contact us at info@mphealthcare.com or (863) 417-9990.

10. Children's Privacy

We provide services to minors (ages 5 and up for mental health; ages 12 and up for certain services) only with the involvement and consent of a parent or legal guardian. We do not knowingly collect personal information from children for marketing purposes without parental consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how your information is handled, please contact us: